Culture Trip is the trusted shortcut to booking travel that’s good, and makes you feel good. In one single platform, people can get inspired, and discover and book TRIPS by Culture Trip as well as spot-on stays and experiences — curated and hand-picked by a global community of travel experts and local insiders.

In 2011, Culture Trip was created to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and its culture special, unique and meaningful. Fast forward to today, and Culture Trip — headquartered in London, with offices in New York and Tel Aviv — has become the essential travel companion and has evolved  from a travel content publisher into a travel e-commerce brand with content at its core. This is a unique proposition in a market that is dominated by the more utilitarian OTAs (online travel agencies), UGC (user generated content) and price comparison sites.

Culture Trip is different because it inspires people and enables them to turn this inspiration directly into reality by booking what they read about – in one single platform we take them from inspiration and planning to booking. 

For over a decade its global community of travel experts and local insiders have hand-picked the world’s best bits to share travel stories and unbiased recommendations, together with curated collections of places to stay, hotels, things to do and experiences that can be booked online as well as TRIPS by Culture Trip.

TRIPS by Culture Trip — that’s a collection of small-group adventures, curated by travel experts and led by Local Insiders. The multi-day trips offer exciting itineraries combining immersive activities and unique places to stay. The mission is to let people experience extraordinary places in unexpected ways, together with other culturally curious travellers.

And because booking travel with confidence is more important now than ever, Culture Trip is committed to making it hassle-free and helping travellers get it right, before and during every precious trip.

Culture Trip has millions of visitors to its site every month, app downloads have leapt to almost 3 million, social followers have increased to over 8 million and our videos have been viewed more than 2 billion times. 

Since 2019, Culture Trip won more than 30 awards for its inspirational content, and its work for brand partners and advertising clients, including 16 Telly awards, 10 Muse Creative awards, 2 Webby awards, 2 Lovie awards, and the Travel Media’s Consumer Publication Of The Year Award. The Culture Trip app was named App of the Day by Apple in the US and the UK.

Culture Trip was Apple’s iOS App of the Day: “You’ll never feel out of the loop again.”

How Culture Trip came about:

“It started with a bookshelf”

Academic psychiatrist Dr Kris Naudts stood in front of a bookshelf in his West Indian friend’s apartment and realised he hardly recognised any of the books in his friend’s collection. As a book lover himself, he wondered how this library of ideas and culture could have passed him by and how he could solve the problem.

And so the idea for Culture Trip was born – create a space online where people could go before they travelled somewhere new to find stories by local creators and feel more connected to the world around them.

Since 2011, Culture Trip has been using technology to enable a global network of local contributors – including writers, filmmakers, photographers, illustrators and animators – to create travel stories and recommendations that reveal what is unique and special about a place, its people and its culture. With this unique content at its core, Culture Trip has now evolved as a travel e-commerce brand.

Funding history and milestones:

  • 2011: Culture Trip was founded in London and a small team evolved the concept
  • 2015: $2M seed funding secured / Tel Aviv office opens
  • 2016: $20M series A funding secured / New York office opens
  • 2018: $80M Series B funding secured
  • 2019: Launch of ecommerce on culturetrip.com
  • 2020: Additional funding secured to drive further growth
  • 2021: Launch of TRIPS by Culture Trip