Culture Trip is a startup focused on experiences and travel, media and entertainment. Headquartered in London with offices in New York and Tel Aviv, Culture Trip’s mission is to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful. Together with our users, we take a stand for an open, tolerant and cosmopolitan world. We deeply care about this, and aspire to be creative, sustainable and inclusive in everything we do.
We help our culturally curious audience explore and experience their world, wherever they are, wherever they go, with our award-winning stories and recommendations, and our curated collection of thousands of memorable local and international experiences and places to stay that can now be directly planned and booked via our site and our app.
While travel might be restricted right now, we know that the universal need to experience life never is. That’s why our ‘Stay Safe, Stay Curious’ campaign invites you to explore and experience your own cities and countries, and get outdoors where possible. We have also launched virtual experiences such as online cooking classes with local chefs, museum tours guided by experts and walking tours through much loved cities that you can enjoy from the comfort of your home.
Culture Trip has shown record-breaking growth: monthly unique visitors have gone to 15-20 million, app downloads have leapt to more than 2.7 million, social followers have increased to 8 million (in 2019, we were the fastest growing travel and media brand on social media) and our videos have been viewed more than 2 billion times since 2016.
Since 2019 alone, we have won more than 30 awards including 16 Telly awards, 10 Muse Creative awards, 2 Webby awards, 2 Lovie awards, the Travel Media’s Consumer Publication Of The Year Award, and our app was named App of the Day by Apple in the US and the UK.
Culture Trip was founded in 2011 and Dr Kris Naudts spent four years evolving the concept of Culture Trip alongside a small team. Dr Naudts secured seed funding of $2 million in 2015, Series A funding in 2016 when PPF Group invested $20 million and a further funding injection of $80 million in 2018.
Apple’s iOS App of the Day: “You’ll never feel out of the loop again.”
How Culture Trip came about:
“It started with a bookshelf”
Academic psychiatrist Dr Kris Naudts stood in front of a bookshelf in his West Indian friend’s apartment and realised he hardly recognised any of the books in his friend’s collection. As a book lover himself, he wondered how this library of ideas and culture could have passed him by and how he could solve the problem.
And so the idea for Culture Trip was born – create a space online where people could go before they travelled somewhere new to find stories by local creators and feel more connected to the world around them.
Since 2011, Culture Trip has been using technology to enable a global network of contributors – including writers, filmmakers, photographers, illustrators and animators – to create stories that reveal what is unique and special about a place, its people and its culture.
Funding history and milestones:
- 2011: Culture Trip was founded in London
- 2015: $2M seed funding secured/Tel Aviv office opens
- 2016: $20M series A funding secured/New York office opens
- 2017: Hyper growth in all aspects of business
- 2018: $80M Series B funding secured