Soap & Glory is amplifying the launch of its latest fragrance franchise, with the help of travel brand Culture Trip. The partnership will see Culture Trip use its award winning content and creative activations to help promote Soap & Glory’s new ‘Uplifting’ range of products which have been scientifically proven to enhance your mood.
Culture Trip – the travel e-commerce brand with content at its core – will be creating a bespoke content series for Millennial and Gen-Z US and UK audiences. The partnership will see mindful mixologist Camille Vidal from La Maison Wellness create an exclusive aromatic alcohol-free cocktail for the campaign illustrating how – by invigorating their senses – people can feel energised, and live their own bright side, wherever they are.
The partnership will also encompass traditional content channels through Culture Trip’s website and app, alongside video and social media activations. Since 2019 Culture Trip has received over 30 awards for its best in class content and its work for advertising clients, and has become an attractive partner for those looking to tap into the Gen-Z and Millennial consumer market.
At its core, the new Uplifting body care collection from Soap & Glory is designed to positively influence your mood. Created with global fragrance experts, the citrus, fruity floral scent with notes of grapefruit and rhubarb has been specifically designed to uplift the senses, enhance happiness and start your day on a high.
Kate Glover VP of Media Sales at Culture Trip said “Culture Trip users love our wellness focused content, especially after the last 12 months we’ve all had. Soap & Glory’s new uplifting product range gave us the perfect opportunity to create fun and immersive branded content for our customers, all themed around finding their own bright side”.
“The Bright Side campaign has provided Soap & Glory the opportunity to engage with a new audience, and partnering with Culture Trip has been pivotal to this approach. As the authority on travel, lifestyle and culture, as well as having a highly engaged, global audience, Culture Trip has enabled us to leverage a broad community with one campaign, across multiple territories.” commented Caitlyn Dole, Global Brand Manager Soap & Glory.
Culture Trip press office:
About Culture Trip
Culture Trip is the trusted shortcut to booking travel that’s good, and makes you feel good. In one single platform, customers can discover and book spot-on stays and experiences – because for a decade now, Culture Trip’s global community of travel experts and local insiders have hand-picked the world’s best bits to share travel stories and unbiased recommendations, together with curated collections of places to stay, hotels, things to do and experiences that can be booked online. In 2011, Culture Trip was created to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful. Today, Culture Trip is the essential travel companion and has evolved as a travel e-commerce brand with content at its heart. Culture Trip inspires people and enables them to turn this inspiration directly into reality – all in one place.
About Soap & Glory
Soap & Glory™ launched in 2006 with a mission to make every day more glorious, bringing fun, joy and indulgence together to create an extra-ordinary beauty experience. Where there is less, we add more, and our heavenly scents and beautifully hardworking ingredient blends are not only luxuriously inviting but also deliver real results alongside a dash of charming wit- a formula our fans can’t get enough of.