Culture Trip launches SPOTLIGHT – a new branded content offering specifically designed for DMOs and tourism boards

SPOTLIGHT is a bespoke, uniquely customised hub providing partners with the opportunity to showcase their destination 

Culture Trip, the travel e-commerce brand with content at its core, is today launching a new branded product offering called SPOTLIGHT. Specifically designed by Culture Trip for destination marketing organisations (DMOs) and tourism boards, SPOTLIGHT is a bespoke hub that provides them with new and impactful opportunities to showcase their destination and connect with an experience-hungry audience. 

SPOTLIGHT is a fully co-branded DMO hub that can be populated using bespoke, sponsored, and partner provided content or a blended content approach. It is a new format that complements – and can be combined with – Culture Trip’s existing advertising solutions.

Housed on Culture Trip’s main site, SPOTLIGHT will be enabled to host Culture Trip’s suite of award winning capabilities including: video; written content; photography (including stories, full bleed and carousels); illustration; interactive maps; places to stay and experiences. It is an interactive, fully modular space that can be uniquely customised to a brand, destination or marketing campaigns. 

Kate Glover, Culture Trip’s VP of Media Sales said “Our team at Culture Trip is proud to launch SPOTLIGHT which offers an exciting platform for the amazing work of our global DMO partners and helps them tell their unique brand stories to prospective travellers who come to us for inspiration. SPOTLIGHT will provide DMOs with a brand-safe environment and a full suite of content opportunities, all reinforced by our award winning storytelling capabilities. This will enable our partners to connect and convert at scale during a time which is ideal to showcase destinations while people are seeking travel inspiration and making plans to take their next trip”.

Culture Trip is uniquely positioned to put a spotlight on the world’s greatest destinations. The brand was created in 2011 to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful – for a decade now Culture Trip’s global community of travel experts and local insiders have hand-picked the world’s best bits to share travel stories and recommendations, together with curated collections of places to stay and experiences.

DMOs curious to learn more about SPOTLIGHT can email advertise@theculturetrip.com

ENDS

Culture Trip press office:

pr@culturetrip.com

About Culture Trip

Culture Trip is the trusted shortcut to booking travel that’s good, and makes you feel good. In one single platform, customers can discover and book spot-on stays and experiences – because for a decade now, Culture Trip’s global community of travel experts and local insiders have hand-picked the world’s best bits to share travel stories and unbiased recommendations, together with curated collections of places to stay, hotels, things to do and experiences that can be booked online. In 2011, Culture Trip was created to inspire people to go beyond their cultural boundaries and experience what makes a place, its people and culture, special, unique and meaningful. Today, Culture Trip is the essential travel companion and has evolved as a travel e-commerce brand with content at its heart. Culture Trip inspires people and enables them to turn this inspiration directly into reality – all in one place.

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