London (October 30, 2018) – Culture Trip was today announced as an official content partner on Snapchat Discover. Snapchat revealed that Culture Trip is one of a select group of UK media players featuring in their recently launched expansion of Snapchat Shows in the U.K.
The content will include Culture Trip’s new original series, “Hungerlust.” Launching last week, the digital shorts serve up eight dishes and authentic food stories from around the world. Shot from a local point of view that’s synonymous with Culture Trip, the series highlights what’s special and unique about a place and its people.
“We’re happy to be partnering with Snapchat to showcase our brand new digital series Hungerlust, celebrating local dishes from around the world and the passionate people behind the food,” said Mike Fox, Chief Marketing Officer, Culture Trip. “At Culture Trip, we’re focused on telling stories that capture what is unique and special about places, people and cultures. Snapchat Shows provides an ideal platform to help get our creative video content in front of a curious, inspiration-hungry audience.”
Content has been cut in the vertical, full screen format pioneered by Snapchat and which has since become the de facto standard for mobile. Each Show averages five minutes in length, has a clear narrative, and is hyper-visual with motion graphics, split screens, quick cuts and more, inspired by the expressive way we see Snapchatters talk to their closest friends.
Advertisers can take advantage of Commercials, six-second non-skippable ad formats, that run in Shows. They are now available through Snap’s self-serve platform which offers several ROI benefits including improved targeting, measurement and price efficiency. In addition, Commercials offers advertisers alignment with premium, brand-safe content in an engaging and compelling format. Commercials will be available across the entire Shows platform.